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All fundraising activities within Covenant Health will be conducted in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
The dignity and privacy of each patient and/or resident is incredibly important and must be preserved. The use of patient/resident data for fundraising purposes, while permissible under HIPAA assuming certain safeguards are in place, may only occur for fundraising purposes if the dignity and privacy of the patient/resident is respected. Fundamental to that is giving the patient/resident the opportunity to control when his/her information is shared with the foundation staff.
To provide guidance regarding the use of Protected Health Information (PHI) for fundraising purposes, including the required disclosure statement for fundraising communications and the procedure to follow when a patient requests to opt-out of receiving fundraising communications.
HIPAA Administrative Simplification and Final Omnibus Rule of 2013 45 CFR § 164.514(f)
Covenant Health workforce members.
This policy applies to fundraising activities associated with patient/resident information within Covenant Health
Covenant Health may use certain protected health information (“PHI”) for fundraising purposes but, must allow patients to opt-out of receiving future fundraising communications.
To opt out of fundraising communications or for questions, please contact the foundation office at foundation@covh.org or 212-305-9526.